GHH, BIA form strategic alliance for African market
By Chad Elmore20 April 2021
Partnership agreement with BIA adds more than 1000 employees to GHH’s sales and service resources.
GHH Group, a German manufacturer of machinery for mining and tunneling, has expanded its presence in the African market through a new strategic partnership agreement with BIA Group which the company said adds more than 1000 employees to GHH’s sales and service resources.
BIA operates in more than 20 countries across central and west Africa as well as in Europe. The independent family-owned group has been in business since 1902. GHH said it is recognized by its customers for its quality products and services covering all customers’ needs for the mining and quarry, construction, industry, transport and energy sectors.
From 2021, BIA will include large parts of the GHH equipment range in its supply and service program. GHH combines its reliable products with the experience and footprint of BIA.
Territorially, the focus is on west and central Africa, covering countries such as Mauritania, Senegal, Mali, Guinea, Sierra Leone, Ivory Coast, Liberia, Ghana, Burkina Faso, Niger, Cameroun, Chad, Central Africa Rep, Congo Rep, DRC, Zambia, Rwanda and Burundi. GHH has always handled the rest of the continent through its subsidiary in South Africa, which also manufactures vehicles, and through Zimbabwe Mine Machines and its international team.
In the field of mining machinery, GHH said it is now in an “unrivalled position” with BIA and on the flipside BIA is now able to offer a significantly increased product portfolio to its customers. According to market observers, this partnership enhances the offering for both companies, who can now reach and serve customers better than ever before.