Caterpillar Launches Yellowmark Parts

By Mike Osenga28 November 2017

As part of what it calls a new corporate aftermarket strategy that includes heightened focus on improving customers’ online experience, expanding Customer Support Agreement (CSA) services and digital connectivity to improve uptime, asset utilization and machine life management, Caterpillar has announced the introduction of a new parts offering, Yellowmark, A Caterpillar Brand.

Caterpillar said Yellowmark is a new tier of repair and replacement parts to support the small- and medium-sized equipment under its Construction Industries umbrella. Yellowmark, parts will offer an alternative for customers looking for reliable, value-priced parts, conveniently available from their local Cat dealer, the company said. The new parts line joins the premium Cat Genuine or Cat Reman parts.

“Many of our Building Construction Products (BCP) and Global Construction & Infrastructure (GCI) equipment customers have given us feedback that their operations need more options on repair and replacement parts as they seek the right balance between convenience and reliability at a lower cost, especially for older equipment,” said Nigel Lewis, chief marketing officer & vice president of Caterpillar Inc.

Developed by Caterpillar and sourced through the Cat dealers, “Yellowmark repair and replacement parts build on the current range of Caterpillar new and remanufactured solutions are expected to provide more options to customers as they work to optimize the owning and operating costs of their fleets,” Lewis said.

Yellowmark parts will encompass and expand on Cat Classic Parts line. As part of the new Yellowmark brand, new offerings will be added over time to the Classic line to ensure a full range of parts for BCP and GCI equipment. These new parts offerings will be introduced throughout 2018 and will initially include repair and replacement parts. Future new parts introductions will also include maintenance and wear parts.

MAGAZINES
NEWSLETTER
Delivered directly to your inbox, Diesel News Network newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
CONNECT WITH THE TEAM
Mike Brezonick VP, Power Division Tel: +1 262 754 4112 E-mail: mike.brezonick@khl.com
Alister Williams VP Sales Tel: +1 843 637 4127 E-mail: alister.williams@khl.com
CONNECT WITH SOCIAL MEDIA
Latest News
Scania introduces new Touring coaches
The new Scania Touring models feature increased maximum weight capacity and new driver aids
Wireless control for Onan gen-sets
Targets diesel and gas generator sets used in recreational vehicle applications
Epiroc to acquire battery conversion specialist FVT Research
Canadian company has expertise in converting diesel-powered mining machines to battery-electric vehicles.