Caterpillar Enters Home and Outdoor Power Market
By pdamon21 September 2016
In a move that could eventually have broader implications, Caterpillar is entering the home and outdoor power market with the introduction of a line of portable generators — the Cat RP Series.
The new generators are designed to provide backup or recreational power to residential users and portable power to professional contractors who need to power tools and lights on the job. The initial models of portable generators in the Cat RP Series range in size and power from 3.6 kW to 7.5 kW in North America and 2.5 kW to 4.4 kW in Europe.
This product is available to purchase through a new multi-channel distribution approach — including Cat dealers, local retailers, and eventually national retailers and wholesalers — which will serve as Cat Home & Outdoor Power Authorized Sales and Service Centers.
The new products will be introduced to distribution networks in the U.S. and Canada over the remainder of 2016 with a move into European networks late in the year.
An expanded home and outdoor power portfolio is under development with more product launches anticipated in 2017. For more information on the new generator line, visit: http://www.cat.com/homeandoutdoorpower.