Atlas Copco Group reveal a new corporate brand identity
14 November 2023
Atlas Copco Group has revealed a new corporate brand identity, including a new logo, visual identity, and group message — technology that transforms the future.
The Swedish multinational industrial company said that the current blue and white Atlas Copco brand and logo will continue to be used on products and services, in the same way as other brands in the Group use their respective logos.
Mats Rahmström, President and CEO of the Atlas Copco Group, said, “Going forward, the new Atlas Copco Group brand becomes the umbrella for all brands in the group, including Atlas Copco. This will enable our brands to maintain their individuality while at the same time increasing the focus on the power of being part of something bigger.”
Rahmström added, “Our customers are often at the forefront of transforming their industries and driving development forward, and we support them by increasing their productivity, safety, quality, and energy efficiency.”