Fecon restructures dealership network
By Mike Brezonick16 April 2021
Fecon, the Lebanon, Ohio, manufacturer of forestry mulchers, attachments and tracked carriers and vehicles, has restructured its dealership program in an effort to better align it with how customers want to purchase equipment and services in North America.
The new multi-tiered structure includes Associate Level dealers who maintain a minimal level of Fecon attachments and ancillary parts, Partner Level dealers who stock a more extensive level of attachments and their associated service parts, and provide some level of service, and Signature Level dealerships which maintain a minimum inventory of tractors, attachments and parts, as well as rental units.
Signature Level dealers also have at least one Fecon specialist who has passed extensive factory training onsite and have comprehensive shop or field service capabilities.
“We realize that in many instances, dealerships are the backbone of the industry and serve as an extension of our company in the field,” said Fecon vice president of Dealer Development Mike Kucharski. “We have partnered with our Signature Level dealers so that customers will have a knowledgeable, Fecon-trained expert locally available. That coupled with their extensive commitment to equipment and parts inventories, exclusive availability of Fecon tractors, rental fleets and service availability assures customer success in all aspects.”
Partner dealerships provide tractors on a non-exclusive basis, Fecon saiod, as well as attachments and parts. Associate Level dealers are often new Fecon dealerships, which can sell attachments and parts, but have limited inventory levels and are typically self-serve dealerships, which hold no attachment or ancillary parts inventory and are primarily transactional.
“We realize that a customer who is looking for a one-time purchase may be more comfortable buying from a dealership that they have a long history with, even though they may not be a Signature or Partner dealership,” said Kucharski. “So, the self-serve dealerships fit that niche. Customers who have a fleet of Fecons and have more all-encompassing needs will naturally gravitate towards Signature or Partner Level dealers. We’re trying to make it easier for customers to buy Fecon equipment whatever their usage level is.”
Fecon said its online Dealer Locator tool drives new customers to Signature and Partner dealer levels, which allows viewers to search for attachments, tractors, rental or any, within 10 to 250 miles from a desired zip code. The locator can be found at www.fecon.com/dealers.