Toro and Tractor Supply Announce Partnership
By Mike Osenga06 September 2019
The Toro Co. and Tractor Supply Co. have announced a new long-term strategic partnership. Under the terms of the agreement, Tractor Supply will be Toro’s exclusive partner in the farm and ranch channel for select models of Toro zero-turn mowers, walk mowers and portable power equipment in stores nationwide and online beginning in spring of 2020. Toro did not reveal which specific models were involved in the deal.
Toro said the partnership helps to expand its reach into the rural lifestyle retail market and strengthens Tractor Supply’s product offering with a leading outdoor power equipment brand.
“We are very excited to partner with Tractor Supply Company and for the opportunity to further extend our reach and strong brand to meet the lifestyle needs of rural homeowners,” said Rick Olson, chairman and chief executive officer of The Toro Company. “In partnering with a leading retailer like Tractor Supply, with a strong history and focus on serving the farm and ranch customers, this relationship complements our existing channel strategy and footprint and helps us reach a customer segment that has long been important to us.”