REV Group In Strategic Alliance With Daimler Buses

By Mike Brezonick04 January 2018

REV Group, a $2+ billion manufacturer of specialty vehicles and parts and services, announced that its subsidiary, REV Coach LLC, has been awarded the Daimler AG’s bus division North American sales rights to Setra brand coaches. No financial details were included in the announcement.

Beginning this month, REV will sell Setra motor coaches in the U.S. and Canada. REV Coach succeeds touring coach manufacturer Motor Coach Industries International Inc. (MCI) as Daimler Buses general distributor in North America. To guarantee a smooth transition process, MCI will remain in charge of aftersales service until June 29, after which aftersales service will shift to REV Coach.

“Together with the REV Group, we will strive to further expand Setra’s Market coverage, strengthen our performance, and further improve support to better serve our coach customers in the United States and Canada,” said Ulrich Bastert, head of Marketing, Sales & Customer Services at Daimler Buses. “On this occasion it is important to me to also thank our previous partner MCI for their contribution to our coach business in North America. In particular, we thank MCI for being very cooperative during the entire transition process, although we decided to terminate the distribution rights agreement as the product ranges of both companies do not fit perfectly well with each other.”

In addition to distribution of Setra coaches, the parties have agreed to a strategic partnership to jointly explore further opportunities in the North American market in the future.

 “We are absolutely delighted with this new opportunity to partner with Daimler Buses to explore strategic initiatives in North America,” said Tim Sullivan, CEO and president of REV Group. Daimler is clearly one of the great vehicle manufacturers in the world. We have enjoyed a long relationship as both a purchaser of chassis and vehicles and a supplier of truck components for many years, but this new strategic partnership takes our relationship to a whole new level.”

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