New on-highway market leadership at DTNA

By Mike Brezonick11 June 2021

Daimler Trucks North America (DTNA) has named Steve Mignardi to the position of vice president, on-highway market development, effective immediately.

Steve Mignardi Steve Mignardi

“We are pleased to have Steve in his new leadership position,” said Kary Schaefer, general manager, product strategy and market development, DTNA. “His depth of experience in the industry and at DTNA is invaluable and we are looking forward to seeing what he will accomplish next.”

In his new role, Mignardi will coach and lead a team to strategically position and promote DTNA’s products in the on-highway market segment to meet sales, market and profitability targets. Responsibilities include segment strategy, product marketing, brand strategy, marketing communications, and sales training for Freightliner, Western Star, as well as the Detroit on-highway segment.

Mignardi is a 30-year veteran of Daimler, having first joined in 1988. During his tenure, he has held various roles within Freightliner, Mercedes-Benz Mexico and DTNA. Since 2008 he has served as the director of national accounts at DTNA and he was also heavily involved in the management of DTNA’s Innovation Fleet of electric vehicles.

Mignardi is based in Fort Mill, S.C.

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