New Marketing Head At Daimler Buses
By Mike Brezonick29 July 2020
Mirko Sgodda, previously head of Compliance Trucks & Buses, will become the new head of Sales, Marketing and Customer Services at Daimler Buses on Oct. 1. He succeeds Ulrich Bastert, who will retire from Daimler AG at the end of September after 35 years.
“In Mirko Sgodda, a highly competent and prudent manager takes over the management of Marketing, Sales and Customer Services at Daimler Buses,” Till Oberwörder, head of Daimler Buses. “He has extensive sales experience in the commercial vehicle sector in a wide variety of regions. In addition, in recent years he has further developed the Daimler Trucks & Buses compliance organization and therefore knows our organization extremely well. We are very pleased that Mirko Sgodda is now part of the management team at Daimler Buses.”
Sgodda began his Daimler career in 2002 and has worked in various sales functions across all group brands since then. Among many initiatives he developed sales network strategies and successfully implemented commercial vehicle-specific product and service portfolios. From 2010 to 2013, he was responsible for sales network development at Daimler Central & Eastern Europe, Africa and Asia (DCAA) and was responsible for the market management of all group brands in more than 120 markets. In 2013 he took over the Business Development area at Mercedes-Benz Retail in Berlin as a member of the executive board. He has been the responsible Compliance Officer for the Daimler Trucks & Buses business units in the Integrity & Legal division in Stuttgart since 2017.
Bastert joined the group in 1985 and held various management positions in the commercial vehicle business, including serving as president of the then DaimlerChrysler AG in the Czech Republic and as head of Sales & Marketing Commercial Vehicles in France. From 2007 to 2015, Bastert was head of Marketing, Sales and Services at Mercedes-Benz Truck, responsible for truck sales, as well as all communication and marketing topics for the Mercedes-Benz Trucks brand. Since 2015, he has headed up the sales business of the Daimler Buses division.