Keestrack expands into agricultural machinery
By Roberta Prandi11 March 2021
Keestrack, the manufacturer of mining, recycling and construction equipment, has announced the acquisition of agricultural machinery specialist Goldoni.
The Goldoni brand - known best for agricultural tractors - was founded in Italy in 1926 and since 2015 has been part of the Arbos Group, a company of China-based Lovol Heavy Industry Ltd. In late 2020 Goldoni initiated a procedure for closure.
The acquisition by Keestrack will save jobs in the Italian plant: the company said it has a clear strategy to restart the Goldoni tractors production as soon as possible, focusing on making the best specialized tractors, compact transport vehicles and motor cultivators, using Goldoni’s tradition with Keestrack’s innovation.
“After decades of organic growth, we’re glad to continue our growth by expanding our business into the agricultural segment” said Kees Hoogendoorn, president of the Keestrack group.
“After analysing many opportunities we felt personally drawn to Goldoni for its rich traditional family values which are very close to ours. Our goal is to keep this historic brand alive supporting the local economy and employment rates”.
Peter Hoogendoorn, vice president of Operations of the Keestrack Group operating their own Italian factory for crushers in Ponzano Veneto, added: “We see a lot of synergy between the current businesses, such as: production systems, suppliers and dealer network, which will leverage the Goldoni business to bring success to the company.”
According to the CEO of Keestrack Italy, Roberto Lopes, the new owner wants to introduce the K-series open field tractors in the near future. The Goldoni dealer network will work in synergy with Keestrack’s to make Goldoni’s tractors strong on the fields again, with vehicles such as moto cultivators and specialized tractors like 4WD and Equal Wheels dedicated to orchards and vineyards