Deutz Expanding Middle East Distribution & Service
By Mike Osenga16 April 2019
Deutz is expanding its network of dealers and service outlets in the Middle East. The first phase will focus on Egypt, the Arab Gulf States and Turkey, where Deutz will work with key importers, though Deutz is not naming any of the companies involved..
Dr. Matthias Szupories, regional head of Western & Southern Europe, Middle East & Africa, said that a Bahrain-based partner will serve as the main importer for several of the Arab Gulf States. He said local parts and servicing activities will be expanded and managed from there with up to 20 local outlets brought on board, including regional companies that will serve as distribution partners for new engines. A web store for industrial products will also be opened as part of the efforts to digitalize the service business.
Deutz will also be collaborating with two dealers in Turkey to strengthen the network of service outlets that already exists in this region. The main importer for the northern anglophone countries of Africa will be a partner based in Egypt that is already a distributor of Deutz products.
“Expanding and digitalizing our service activities forms a key part of our growth strategy. By building on our presence in the Middle East, we will be better able to meet regional demand for our products and services, which will not only make our local operations much more efficient but will also significantly improve the performance of the service business as a whole,” said Michael Wellenzohn, member of the Deutz board of management.