Deere Selling SABO Turf Unit
By Mike Osenga10 July 2020
John Deere has announced that it has signed an agreement to sell its SABO Maschinenfabrik turf group to Mutares SE & Co. The transaction is contingent on regulatory approval by the Federal Cartel Office Bundeskartellamt, Germany’s national competition regulator.
SABO manufactures lawnmowers and other outdoor power products and to homeowners, municipalities, and gardening and landscaping companies. The Gummersbach, Germany-based company was founded in 1932 and has been a subsidiary of Deere & Company since 1991. SABO has approximately 125 employees.
Mutares, based in Munich, is a private equity firm that currently owns 13 companies in the automotive and mobility, engineering and technology, and goods and services industries.
SABO will maintain ownership of its brand assets and its operations in Gummersbach. The company will continue to produce walk-behind lawnmowers and handheld outdoor power products, marketing those machines through its existing network of more than 1100 dealers in Germany, Austria, Belgium, the Netherlands, Slovakia and Switzerland.
“SABO is a leading brand for high quality walk-behind mowers and handheld power products in Europe, and the company is well positioned for growth with its line of battery-powered machines,” said Tim Merrett, John Deere’s vice president, Turf and Compact Utility Platform.
“However, Deere is shifting its focus to key production systems that will allow our machine technology to be a differentiator. Further investment in walk-behind lawnmowers was no longer a strategic fit for our global business.
“Deere is not exiting the turf care business. John Deere will continue to produce a wide range of lawn and grounds care equipment for residential, commercial and golf course maintenance use,” said Merrett.