Dana Introduces All-Make Spicer Select Products
By Mike Osenga14 June 2018
Dana Inc. has announced the launch of Spicer Select drivetrain products, a new line of all-makes coverage for the North American commercial-vehicle aftermarket. Targeted for aging vehicles, the new portfolio features Dana-engineered and -tested drivetrain products manufactured by a network of partners.
Spicer Select is available through traditional commercial vehicle aftermarket channels, and immediately includes u-joints and center bearings with a plan to expand to yokes. Similar to the red branding of genuine Spicer parts, the new Spicer Select products will be identifiable in aftermarket outlets by a purple packaging and brand personality.
Also, in anticipation of the needs of the light-vehicle aftermarket, Dana plans to announce Spicer Select for light-vehicle applications with the launch of u-joints, center bearings, and yokes, beginning in early 2019.
“The new portfolio provides a Dana-engineered and tested aftermarket solution to help maximize the life of aging vehicles that still have a job to do,” said Mark Wallace, executive vice president of Dana and president of Dana Commercial Driveline Technologies. “The Spicer Select line is inclusive of high-demand replacement parts, which have been analyzed by our engineering teams and manufactured to meet Dana’s aftermarket requirements.”
Dana said Spicer Select parts undergo an assessment, including design-feature evaluations and engineering-specification approval. Manufacturing partners are vetted through a detailed audit, and the process is finalized by testing the part to ensure it meets Dana quality and performance levels.