Comment: Disruption, digitalisation & new business models

By Carl Gustaf Göransson and Alan Berger26 May 2021

In the second of two articles on disruption in the construction equipment sector, we look at how factors including short term ownership, features-as-a-service and a more direct relationship with manufacturers are taking the traditional construction equipment industry into a state of rapid change.

Alongside agriculture, construction is among the most established capital equipment sectors of the economy. Not only is it established it is also stable, enjoying – despite its habitual cyclical nature of boom and bust – relatively consistent long-term growth over the last 25 years.

In fact, the entire construction sector now contributes some 13% of global GDP – so when construction finds itself entering a phase of tremendous change, the world has to pay attention.

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