CNH Industrial NAFTA COO Retires

By Mike Osenga06 October 2017


CNH Industrial N.V. said that Brad Crews, chief operating officer (COO) for the NAFTA region, and a member of the company’s Group Executive Council (GEC) has elected to retire, effective October 13, 2017. Richard Tobin, CEO of CNH Industrial, will retain responsibility for the NAFTA region on an ad interim basis. The GEC is the operational decision-making body of CNH Industrial, which is responsible for reviewing the operating performance of the Company’s global business activities.  

Crews assumed the role of COO NAFTA in April 2014.  He joined CNH from General Motors in 1994 as a reliability specialist.  In 2000, he was appointed director of industrial operations for Crop Production Global Product Line, and, from 2002-2005, served as plant manager of CNH’s facility in New Holland, Pa. (U.S.).  In 2006, he became vice president of North American Agricultural Manufacturing, where he served until he was appointed as senior vice president of product quality and technical support in 2009. With the formation of CNH Industrial in 2012, he served as chief quality officer with responsibility for quality and product support. From 2015-2017, Crews also served as president, Agricultural Equipment Products Segment.

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