Briggs To Launch New Gen-Set Line

By pdamon11 May 2016

Briggs & Stratton Corp. announced that it is phasing out its GE Generator Systems line of standby generators and replacing it with a new premium line of generators that will span a range of air- and liquid-cooled units to 60 kW. The Briggs & Stratton Fortress standby generator systems will be sold exclusively through Briggs & Stratton’s dealer network.

“We are committed to helping our dealers grow their business, and market research tells us the number one factor in a customer’s decision is the value and warranty that comes with working with a dealer,” said Kimberly Raduenz, marketing manager for Briggs & Stratton Standby Power. “The Briggs & Stratton brand is a trusted name when it comes to delivering power and we’re excited to offer the new Fortress product line exclusively to our dealer network.”

Briggs & Stratton said the Fortress products will offer the same features as GE Generator Systems units, including the Symphony II power management system. The gen-sets will have a six-year warranty on parts, labor and travel. Additionally, Fortress units come standard with oil warmers or block heaters. Air-cooled units will be housed within corrosion-resistant, automotive-grade galvanized steel enclosures while the liquid-cooled models have aluminum enclosures.

As of June 1, Briggs & Stratton will no longer produce GE-branded products, but the company said it will still provide service and support for GE units sold.

MAGAZINES
NEWSLETTER
Delivered directly to your inbox, Diesel News Network newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
CONNECT WITH THE TEAM
Mike Brezonick VP, Power Division Tel: +1 262 754 4112 E-mail: mike.brezonick@khl.com
Alister Williams VP Sales Tel: +1 843 637 4127 E-mail: alister.williams@khl.com
CONNECT WITH SOCIAL MEDIA
Latest News
Dependable Emergency Vehicles, Volta Power Systems partner on lithium-ion APU
Toronto Fire Services trucks equipped with zero-emission APUs enable firefighters to reduce idling and improve safety without specialized charging infrastructure.
Cummins unveils large rise in quarter two revenues.
Company also outlines plans for its Filtration business with possibility of making it a stand-alone company
Palfinger attack highlights escalation in cyber crimes
What lessons does the Palfinger case have for the wider construction equipment industry?