Allison Transmission Promotes Szalavari

By David Lubach07 December 2017

Allison Transmission announced the promotion of Otto Szalavari to managing director of global marketing. He will be instrumental in driving growth through ongoing implementation and refinement of the company’s marketing strategy.

Szalavari’s primary responsibilities will include market insights and voice of customer, global marketing brand management and communications, developing differentiated value propositions, developing and deploying key sales tools and assessing markets and segments for new product development.

Szalavari joined Allison in February as director global marketing information and product strategy, with a focus on international and domestic business activities and commercial sales agreements. In that role, he has led global market intelligence activities including the understanding of market size, market trends and competitive positioning.

 

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