AGCO Expanding Fendt In North America
By Mike Osenga27 August 2019
AGCO Corp. said it is making a significant investment in its Fendt North America operations. AGCO said it has doubled the number of Fendt dealer locations in the past year, plus it is introducing a row crop-friendly tractor and the Momentum planter. Plus, with the launch of the Fendt Ideal combine in 2018, and the introduction of the redesigned, new row crop-friendly Fendt 900 Gen6 series of tractors, AGCO said it is positioning the Fendt brand as a premium brand of choice for North American farmers and producers.
North America now has a total of 189 Fendt dealership locations. Of that total, 98 are new locations that have joined the Fendt family in the past year, AGCO said. Special emphasis was put on placing new Fendt dealerships in areas to best serve prospective customers and existing Fendt owners. Fendt dealerships are now located in 37 of the 54 U.S. states and Canadian provinces that are considered large ag markets, or 69 percent of all large ag markets.
All of the Fendt North American dealers can be found here.
In 2019 Fendt is launching the newly redesigned Fendt 900 tractor series. The 900 Series tractors are designed specifically to meet the needs of producers in North America and range from 296 to 415 hp, AGCO said. The 900 Series features many of the technologies first introduced on the Fendt 1000 Series machines targeted at crop producers, large-scale cattle operations or custom farming operations.
“We are aggressively addressing the row crop segment in North America, which is very important because nearly 75 percent of North American farmers have row crop conditions,” said Bob Crain, senior vice president and general manager, Americas, AGCO.
The Fendt Ideal combine, launched in 2018, was the next Fendt product to enter the North American market. And now launching in February 2020, will be the Fendt Momentum planter – a global planter platform designed from the ground up for producers across the globe. The Momentum planter first debuted in Brazil and is currently undergoing field trials in North America. With the AGCO acquisition of Precision Planting two years ago, the Momentum planter features the latest, exclusive Precision Planting technologies.