Terex Trucks rebranded as Rokbak
By Mike Brezonick02 September 2021
Articulated hauler specialist Terex Trucks has rebranded itself as Rokbak. The Motherwell, Scotland-based manufacturer, part of the Volvo Group since 2014, unveiled the new brand at a digital launch event.
“Our company has an incredible history and a proud heritage,” said Paul Douglas, managing director, who noted the company’s eight decades in the industry, beginning as Euclid and having several owners over the years before Volvo acquired the company from Terex. “Seven years ago, we became a member of the Volvo Group, which allowed us to make major improvements in every part of our business.
“Millions of pounds have been invested in improving our products, modernizing our facilities, expanding our network, and developing our people. It has been a process of continual evolution. That’s why we feel it’s right to recognize this evolution with a new brand name to launch an exciting new chapter in our history. And we’ll keep investing to further improve our machines for our customers.”
New articulated hauler line
With their foundation in the predecessor models from Terex Trucks, Rokbak has launched two articulated haulers, the 28-tonne (30.9 ton) payload RA30 and 38-tonne (41.9 ton) payload RA40, which the company said are the most productive and efficient articulated haulers it has ever made.
The RA30 is powered by a five-cylinder, inline Scania DC9 diesel engine rated 345 hp (257 kW) net at 2100 rpm, with a peak torque of 1387 lb. ft. (1880 Nm) at 1800 rpm. With bore and stroke dimensions of 130 x 140 mm and an overall displacement of 9.3 L, the engine meets EPA Tier 4 final and EU Stage 5 emissions regulations. Tier 2 compliant versions are also available, the company said.
The engines drive ZF 8EP320 fully automatic eight-speed transmissions with manual override and retarder.
The larger RA40 is driven by a six-cylinder Scania DC13 engine rated 440 hp (328 kW) net, with 1663 lb.ft. (2255 Nm) of torque at 1300 rpm. The 12.7 L diesel, with a bore and stroke of 130 x 160 mm, meets Tier 4 final and Stage 5 emissions standards, with a Tier 2 version also available, Rokbak said. The engine is teamed with an Allison HD4560 automatic transmission with six forward and one reverse gear.
“We’re very excited to reveal our new brand, and of course our haulers are the shop window,” said Douglas. “We already have a very healthy order book for the new brand, and we want to further expand our reputation, dealer network and market share. We’re still the same skilled, experienced, and passionate team, committed to making rock-solid haulers every day. But we also have a clear vision for where we want to go and who we want to be.”
Douglas said that the new articulated trucks were available “from today.”
“In North America and in Europe, the products are already available,” he added. “We’ve been building the trucks, we’ve been shipping them, they’ve been now starting to arrive at dealers, and they will be able to be sold very shortly. For our dealers in Asia and Oceania, they will be able to be selling the products from October of this year.”
As far as any expansion of the Rokbak machine line, Douglas said that “here at Rokbak and Volvo CE, we tend not to talk about the future products. But what I would say is that we’ve been investing heavily in people, in the processes and in the products, and we’ll continue to do that. And when the time is right, we’ll be able to tell you when those new products will be coming.”
“We are proud and excited to have the modernized Rokbak brand continue as a fundamental part of our organization,” said Melker Jernberg, president Volvo CE and executive vice president Volvo Group. “We believe in a sustainable future, innovation and the power of our people and we see that all encapsulated in Rokbak. At the same time, the company has its own personality, heritage and loyal customer base and it will be exciting to see the brand evolve further as it sets out on this new stage of its journey.”