New sales director at Hy-Brid Lifts

Dave Ritz

Hy-Brid Lifts, a Richfield, Wis.-based supplier of aerial lift equipment, has appointed Dave Ritz as director of sales covering the northeastern United States and eastern Canada. Ritz’s responsibilities will be to provide customer support as well as continue the growth and channel development of Hy-Brid Lifts’ line of low-level scissor lifts.

Ritz brings more than 20 years of industry experience to his new role, most recently as sales manager of key accounts at Wacker Neuson. He also held positions at Blue Line Rental, Volvo Construction Equipment Rents and United Rentals.

“We are thrilled to have Dave join the Hy-Brid Lifts team,” said Marshall Shaver, Custom Equipment LLC vice president of sales and marketing. “He will work directly with our dealer network to strengthen our ability to serve our customers. Dave brings a wealth of rental industry knowledge and operational experience that will bring great value to our customers. Dave is a valuable addition to the team, and we look forward to the contributions that he will provide for our company’s continued growth.”