Generac acquires controller manufacturer Deep Sea Electronics

By Chad Elmore01 June 2021

Deep Sea Electronics provides a diverse suite of controller products that provide flexible solutions for multiple applications.

Generac Holdings Inc., a designer and manufacturer of energy technology solutions and other power products, has added another company to its growing portfolio with the acquisition of Deep Sea Electronics Ltd., an advanced controls designer and manufacturer. Terms were not disclosed.

Deep Sea Electronics provides a diverse suite of controller products that provide flexible solutions for multiple applications including generators, automatic transfer switches, battery charging, and off-highway vehicles. Headquartered in Hunmanby, U.K., Deep Sea Electronics has a 40-year history in the controls market.

“The technical and engineering expertise of the team at Deep Sea Electronics is second to none and will help us accelerate our product roadmap for the future,” said Aaron Jagdfeld, President and CEO of Generac, based in Waukesha, Wis. “The high level of talent and bandwidth they bring are critical for Generac as we continue to participate in the ongoing evolution of the world’s electrical grid.”

Generac Generac has acquired Deep Sea Electronics. Shown is the latter company’s new M840 MKII programmable display designed for construction, agriculture and other applications.

With the addition of Deep Sea Electronics, Generac said it has bolstered its engineering and control capabilities which will advance and support innovation of its products to meet the dynamic needs of the evolving energy technology market and its customers.

Deep Sea Electronics’ expertise is expected to enhance Generac’s focus on natural gas power generation and is expected to help drive entry into microgrid applications, a market the company believes will serve as a key component of the power grid of the future.

Additionally, Generac said it will support Deep Sea Electronics as they continue to grow their current customer business.

“The integration of Deep Sea Electronics will augment our internal capacity in the field of Controls & Automation, helping to drive innovation and speed-to-market across our product development cycles,” said Patrick Forsythe, Chief Technical Officer of Generac.

“The team at Deep Sea Electronics will also help facilitate our global product platforming and will accelerate our growth into the distributed energy resource and microgrid market.

“We are extremely excited for the opportunity to build upon our history of excellence at Deep Sea Electronics and to continue to innovate the Controls & Automation industry as part of the Generac family,” said David Thomson, Chief Executive Officer of Deep Sea Electronics.

“The team is looking forward to executing our strategic vision and driving growth through our relationships with our valued customers while also helping Generac build a more sustainable electrical grid for the future.”

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