REACH ALL LEVELS OF INFLUENCE
The specifying and design of components in industrial engine-powered equipment today
is spread over many levels in many markets. There is no longer one common spec and
purchasing path.
Reach all levels: OEMs, systems packagers and end users.
|
TIER 1: EQUIPMENT MANUFACTURERS |
Equipment Manufacturer Circulation: 16,812*
Typical Reader:
Design Engineers, Component Specifiers, Engineering & Purchasing Management |
| MOBILE EQUIPMENT |
Off-Highway Vehicle Manufacturers
- Construction
- Mining
- Forestry
- Agricultural
- Aircraft Ground Support
- Lawn & Garden
- Material Handling
- Military
- Oilfield
On-Highway Vehicles
- Truck, Bus
- Recreational Vehicles
- Specialty Vehicles
|
Stationary Equipment
- Generator Sets
- Welders
- Refrigeration Sets
- Pump Sets
- Compressor Sets
- Pressure Washers
- Traffic Control
- Oilfield Equipment
Marine
- Pleasure Boats
- Fishing & Work Boats
- Engine Marinizers
- Propulsion System Packagers
Other OEMs
- Engine Manufacturers
- Powertrain Components
- Hydraulic Manufacturers
|
|
|
| SYSTEMS INTEGRATORS, PACKAGERS, DISTRIBUTION |
Packaging, Distribution & Service Circulation: 4359*
Typical Reader:
Distributor Principal, Packaging Management, Sales/Service Manager |
| PACKAGING/DISTRIBUTION |
- Engine Distributors/Packagers
- Engine Dealers
- Hydraulic System Packagers (all markets)
- Irrigation Packagers
- Implements
- Vehicular Body Builders
- Mobile Hydraulic Distributors/Packagers
- Engine Service/Rebuild Centers
|
| EQUIPMENT DISTRIBUTORS |
- Equipment Distributors & Dealers (for all OEM Markets)
- Rental Yards
- Equipment Service/Rebuild Centers
|
FLEETS/END USERS |
Fleet/End User Circulation: 2651*
Typical Reader:
Equipment, Operations and/or Service Management |
Off-Highway Fleets
- Construction Contractors
- Utility Companies
- Mining Operators
- Forestry Operators
- Oilfield Operators
- Commercial Marine Operators
- Railroads
|
On-Highway Fleets
Municipal
City, County, State and Federal Vehicle Fleets (on- and off-highway)
|
OTHER SPECIFYING, PURCHASING INFLUENCES |
Other Influences Circulation: 4291*
|
- Consulting Engineers
(power generation and marine design)
- Government and Military Procurement Branches
|
 More Markets
More Often
More Insight
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MEMBER OF BPA WorldwideŽ
*From December 2007 BPA Worldwide Audit |
