Industry NewsJCB Announces Used Equipment ProgramNovember 2, 2009 JCB announced it has launched a program aimed at keeping used JCB machines available within the marketplace. The newly announced Encore Program provides dealers with an opportunity to bring used JCB backhoe loaders and Loadall telescopic handlers back to the original specifications, and correcting any cosmetic or other superficial defects. While the Encore Program is currently only covering JCB backhoe loaders and Loadall telescopic handlers, the company said it plans to expand the program to include all JCB machines—including excavators, rough terrain forklifts, track loaders and wheel loaders—by the end of 2009. With the JCB Encore Program, any necessary replacement parts—including items such as paint and glass—are offered to dealers at a 50% discount off the original list prices. After dealers have made their repairs, a JCB representative inspects the machines to ensure the equipment meets the Encore Program’s standards for refurbishment. Those machines that meet or exceed those standards then receive a 90-day powertrain warranty from JCB. “With the Encore Program, rental equipment dealers can refurbish their used fleets at a discount rather than dumping their older equipment at an auction and getting less in return,” Mike Werner, vice president of customer support for JCB North America said. “Encore makes it affordable for dealers to bring these machines back to factory specs and then sell them to their existing customers at a profit. This increases the resale value of all JCB machines, which protects the investment of all JCB machine owners. Meanwhile, the customer gets a high-quality machine for far less than the cost of a brand new one.” |
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