New Look For AGCO

Posted on September 21, 2005

AGCO Corp., the Duluth, Ga., manufacturer and distributor of agricultural equipment, announced a "refreshing" of its corporate logo. According to Martin Richenhagen, AGCO president & CEO, “the objective is to modernize the design of our corporate logo - without compromising the positive recognition that our triangular 'farm field' logo enjoys around the world."

The new red-orange color is intended, the company said, to unite AGCO's heritage with the traditional orange of AGCO tractor products with the "hot" red of Massey Ferguson products.