Kia Breaks The Code—No Premium For Diesel Cars

Posted on September 22, 2005

According to various press reports in the U.K., Korea’s Kia Motors has announced it will offer diesel engines in its cars for the same price as gasoline engines. This somewhat anticipated move is expected to further the growth of diesel engines in a variety of consumer vehicles.

The somewhat landmark move involves Kia’s Rio super-mini car which will be available with a choice of gasoline or diesel versions of at the same price. The new Rio range starts at $14,300 for the GS and $16,000 for the LX –the engine is 1.4-liter gasoline engine or the 1.5-liter turbocharged diesel. How widespread this deal is has not yet been determined.

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