Daimler To Invest For Sales Growth In Africa, Asia
At the Tokyo Motor Show, Japanese Daimler subsidiary Mitsubishi Fuso Truck and Bus Corp. (MFTBC) and Daimler India Commercial Vehicles (DICV) announced that they will bundle their Asian business under the umbrella of Daimler Trucks Asia with a view to generating further sales growth in Asia and Africa.
As part of that effort, Daimler Trucks Asia said it will invest €300 million in the international sales and production structures between 2014 and 2018. The goal is global sakes of 290,000 Fuso and BharatBenz brand vehicles by 2020.
“With the investments, we are expanding our existing sales and production network in order to take advantage of future sales potential in Asia and Africa,” said Dr. Albert Kirchmann, head of Daimler Trucks Asia and MFTBC president & CEO. “Thus, we are investing in the future of a strong team from two cultures. I am proud of the team from Japan and India, which is working together hard in order to bring the right products for the future markets on the road.”
Production of new Fuso truck models began at Daimler India Commercial Vehicles in May.