Walsh New Marketing VP At Mack
John Walsh has been named vice president of marketing for Mack Trucks, Inc., effective Dec. 1. In his new role, He will lead the development and implementation of strategies aimed at driving product sales, guarding and enhancing the image of the Mack brand and growing Mack’s merchandising and brand licensing efforts. He succeeds Michael Reardon, who in July was named vice president – sales.
Since February 2007, Walsh has served as director – media and public relations. Prior to joining Mack in 2002, he headed a firm specializing in the production of media for a variety of corporate and government clients. From 1982 to 1994, he served as a television producer in the public affairs office of the National Aeronautics and Space Administration in Washington, DC. He will continue to be based at Mack World Headquarters in Greensboro, N.C.