Hawthorne Cat Appoints VP Of Sales And Marketing, New GM

Posted on November 2, 2011

David Ness has been promoted to vice president of sales and marketing for all the Hawthorne Cat divisions. In his new role, he will move to the corporate office located in Rancho Bernardo, Cailf., and have management responsibility for all general sales, rental, marketing and power systems sales managers.

Ness recently celebrated his 10th anniversary with Hawthorne. He worked early in his career helping Hawthorne with the implementation of 6 Sigma throughout the organization before beginning his management career at Hawthorne Power Systems in San Diego, Calif. Under his leadership, the power division hit record profitability targets even through the most difficult of economic times over the last few years. Additionally, Ness has been responsible for the successful development and implementation of Hawthorne’s corporate strategy plan, which began in 2008. In the last year, he has also assumed responsibility for business development and corporate marketing groups, growing and developing the marketing team into a valuable part of Hawthorne’s sales efforts.

Additionally, Hawthorne Power Systems has hired Kirk Fowkes as the new general manager to replace Ness. Fowkes will have overall management responsibility for the power divisions in San Diego, Hawaii and the Pacific Region. Fowkes has extensive experience in leading teams in the engine distribution and energy business with which he has been involved for over 25 years. He held senior management positions at Shepherd Machinery over a fifteen year period prior to Quinn’s acquisition of that dealership. After five years as general manager for Cummins West covering California and Hawaii, Kirk left to help start Elite Energy Systems.

Hawthorne Cat is the authorized dealer for Caterpillar construction and power equipment in San Diego, Hawaii, Guam, Saipan and American Samoa. Hawthorne sells, rents, and provides parts and service and emission solutions to various industries including heavy construction, general building construction, earthmoving, excavation, landscaping, marine, paving, waste management and power generation.