Cat Says No To Bauma China
On the first day of the first ConExpo Asia show, Caterpillar announced it would no longer participate in the Bauma China exhibition, throwing its immense weight solely behind the new Association of Equipment Manufacturers (AEM)-sponsored show.
ConExpo Asia is beginning the first of a two consecutive year run in
Rod Beeler, Cat vice president for Asia Pacific marketing and chairman of the ConExpo Asia management committee, said that, with AEM putting any profits made from the show back into the industry through the association, it was a more appropriate business model for Caterpillar to support.
Terex chairman, president and CEO Ron DeFeo said the ConExpo Asia would also become that company’s “main show for the Chinese market.” However, DeFeo did not say if Terex would participate in Bauma
Rumors at the show had other major American manufacturers, either abandoning Bauma