Cat Says No To Bauma China

Posted on May 15, 2006

On the first day of the first ConExpo Asia show, Caterpillar announced it would no longer participate in the Bauma China exhibition, throwing its immense weight solely behind the new Association of Equipment Manufacturers (AEM)-sponsored show.

ConExpo Asia is beginning the first of a two consecutive year run in Beijing in an attempt to become the dominant off-highway show in the burgeoning Chinese market. The show got a huge boost with Caterpillar, the world’s largest off-highway equipment manufacturer, announcing ConExpo Asia would be it’s exclusive show for the Chinese construction equipment market.

Rod Beeler, Cat vice president for Asia Pacific marketing and chairman of the ConExpo Asia management committee, said that, with AEM putting any profits made from the show back into the industry through the association, it was a more appropriate business model for Caterpillar to support.

Terex chairman, president and CEO Ron DeFeo said the ConExpo Asia would also become that company’s “main show for the Chinese market.” However, DeFeo did not say if Terex would participate in Bauma China saying he “would not tell Terex’s local Chinese companies what to do,” in this regard. It was later learned that Terex would participate, possibly on a smaller scale, in Bauma China to be held this November in Shanghai.

Rumors at the show had other major American manufacturers, either abandoning Bauma China, or considering reducing their participation. More details on these developments as ConExpo Asia continues its inaugural run from May 15-18.