Cameco Sugar Cane Machines Become John Deere

Posted on May 16, 2006

Much as it did with the Timberjack brand name in forestry equipment, Deere & Co. announced it will put the John Deere brand name onto its sugar cane harvesting equipment, rolling out of the new branding and the green and yellow color combination at Brazil's Agri-Show this week.

Deere & Co. acquired sugar cane harvesting equipment manufacturer Cameco in 1998, Cameco continued to use the Cameco colors and trademark for sugar products. Now, Deere said it is changing Cameco to John Deere Thibodaux, Inc. and is placing the John Deere brand on sugar cane harvesting machines. Production of the newly-branded 3510 sugar cane harvester will begin at the Catalao, Brazil and continue at the Thibodaux, La., locations. Former Cameco facilities will now display John Deere Thibodaux, Inc. signage.