Green Named Marketing Director For New Holland, Kobelco

Posted on March 9, 2007

New Holland and Kobelco Construction Machinery America Co. Ltd. have named Tom Green director, North American marketing. He will be responsible for defining and implementing the marketing and communications strategies for the New Holland and Kobelco brands in North America, reporting directly to Terry Sheehan, president of Kobelco Construction Machinery America and vice president of New Holland North America. New Holland has a joint venture arrangement with Kobelco to produce and distribute excavators in North America through each brand’s existing sales channels.

Green’s career includes 15 years with Ford, where he held roles of increasing responsibility leading marketing activities for the commercial and consumer truck businesses. His work at Ford also included international assignments in Asia.

New Holland manufactures and markets a full line of skid-steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, compact and full-sized wheel loaders, crawler dozers, motor graders and telehandlers. Kobelco offers a full line of compact, mid-sized and full-sized excavators ranging from 1.7 to 80 metric tons.