UpRight Owner Buys Snorkel

Posted on June 28, 2007

The Tanfield Group Plc, the parent company of aerial lift manufacturer UpRight, announced it has purchased Snorkel International. Tanfield said in a statement that it plans to raise the raise the necessary funds for the acquisition via a share placing. The sale will be finalized in approximately three weeks, following a meeting of Tanfield’s shareholders.

The combination of Snorkel’s volume production capability in the U.S. and Australasia, along with UpRight’s existing facilities in the U.K. and the U.S. will create a business capable of competing anywhere, according to Darren Kell, chief executive of Tanfield and UpRight. “This will create a new, full line manufacturer of high quality aerial work platforms, which will be a truly global force in the industry,” Kell said.

“UpRight’s range of small to mid-sized electric scissors and booms is a perfect fit with Snorkel’s range of larger booms and rough terrain scissors, together providing a comprehensive product offering to rival any of the major access manufacturers,: Kell added. “There is a huge, immediate opportunity to cross-sell UpRight products into Snorkel customers and Snorkel products to our existing UpRight client base.”

UpRight has wholly owned sales and service centers in Japan and California, along with an extensive network of over 150 independent distributors. These dealers are largely concentrated in Western and Eastern Europe, the Middle East, Asia-Pacific region and Russia and the Baltic States. Snorkel has excellent coverage in the U.S. and Australasia, through direct sales and service centres.

“Snorkel’s fantastic product range and people made it an attractive proposition to a lot of companies,” said Al Havlin, CEO and president of Snorkel International. “But we chose to sell Snorkel to Tanfield because it has already demonstrated its commitment to aerial work platforms through the successful growth of UpRight.

“The management at Tanfield showed with UpRight that they know how to grow a good business and have the investment capabilities to take Snorkel to the next level. “UpRight and Snorkel are both great companies, but the combined offering will be much greater than the sum of its parts.”