Kellogg New Director of Product Marketing At Freightliner
Melissa Kellogg has been named by Freightliner LLC as the new director of product marketing for Freightliner Trucks. In her new role, Kellogg will assume responsibility for creating and implementing programs and promotions to increase sales, profits, and market share. Additionally, she will establish and execute clear strategies to enhance brand position, identity, and appeal to key customers in target segments.
Kellogg, who joined Freightliner LLC in 1998, most recently served as the manager of market planning and analysis. Prior positions include manager of market research and market planning analyst. She replaces Jonathan Randall, who transferred to Freightliner Custom Chassis Corp.