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AGCO’s Precision Farming Initiative

Posted on July 9, 2013

AGCO, the Duluth, Ga. farm equipment manufacturer, has announced a new corporate initiative addressing precision farming technology and how farmers can optimize their operations. Called Fuse Technologies, AGCO said it will provide growers integration and connectivity across all of their agricultural equipment assets regardless of brand.

“Fuse Technologies will encompass all of AGCO’s core product brands, enable a deeper integration with our technology suppliers, and impact all stages of the farming life cycle from enterprise planning, planting, and seed growth to application, harvesting and grain storage” said Matt Rushing, vice president of Product Management, ATS and Electronics Functional Group, AGCO. “Fuse Technologies is the future of AGCO’s on and off board technology offering.”

The company’s current telematics and data management offerings will be added to the portfolio. As the strategy evolves, a major focus will be to ensure an open approach to technology integration in AGCO equipment. This will allow connections to existing service providers and Farm Management Information System (FMIS) software already in use by AGCO customers.

“Fuse represents a new day for AGCO and a large scale investment in new technology solutions,” said Martin Richenhagen, AGCO chairman, president and CEO. “We are more than doubling resources in key areas that will lead to more new products and services in the precision agriculture category.”