Another Korean Connection For Bobcat

Posted on July 31, 2007

In a move it said is intended to expand its market position in compact equipment, Bobcat Co. has announced that it has signed a long-term strategic agreement with Korean manufacturer Daedong Industrial Co. Ltd., to produce a line of Bobcat-branded compact utility tractors. It is the second major news concerning Bobcat and a Korean manufacturer, as a day earlier, Bobcat’s parent company Ingersoll Rand announced the sale of Bobcat and IR’s Utility Equipment and Attachments business units to Doosan Infracore for approximately $4.9 billion. No financial details were provided on this latest agreement.

“This alliance brings together the strengths of two respected and recognized companies,” said David Rowles, president of Bobcat Americas. “By combining the Bobcat global brand, dealer network and service with Daedong’s commitment to compact tractor design and technology, we can provide our customers with the quality compact equipment experience they’ve come to expect from Bobcat. We plan to start offering compact utility tractors to customers later this year.”

“This compact utility tractor line will complement our current Bobcat compact equipment lineup, which includes skid-steer, compact track, all-wheel steer and mini track loaders, compact excavators, telescopic tool carriers, utility vehicles, utility work machines and job-matched attachments,” said Bruce Collins, vice president of attachments and vehicles for Bobcat.

“The quality of the Daedong product line is well recognized by customers as world-class,” said Seong-Ki Kim, chief of the international business division for Daedong. “Bobcat and Daedong will achieve high synergy in this business collaboration.”

Bobcat said it did extensive voice-of-customer and voice-of-dealer work to validate specific compact utility tractor features. The Bobcat project team worked with a team from Daedong to create a compact utility tractor that meets Bobcat-brand expectations.

Founded in 1947, Daedong manufactures diesel engines and compact ag and utility tractors.