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Manitowoc Cranes Reorganizes

Posted on January 31, 2014

Manitowoc Cranes has announced a new organizational structure that it said will focus the organization more directly on the customer value stream, while also improving operational efficiencies and streamlining the organization’s decision-making process. The new structure takes effect immediately.

The senior management team for Manitowoc’s crane business will consist of a team of three senior executives, each with a global responsibility. Larry Weyers is now global executive vice president, and responsible for the company’s product lines including engineering, sales and marketing, and Crane Care; Josef Matosevic is executive vice president of operations and procurement, responsible for the operating value stream including all the facilities and procurement activities; and Dean Nolden is executive vice president of finance and information systems, responsible for processes and efficiencies. These EVP positions report directly to Eric Etchart, president of Manitowoc Cranes.

The most notable change in the reorganization is a transition from regional management to global product line management, the company said. These product line organizations will be focused on creating customer value propositions and resolving customer retention issues faster. The product line teams will be supported by a new global sales and marketing organization, which will continue to be structured regionally, but will be managed globally. “As our customers become more global we need to adapt our structure to respond faster to their evolving needs, streamline communications, and manage inventory availability more efficiently,” said Etchart.

As part of the reorganization, the company announced a series of appointments:

Dave Hull has been named senior vice president global sales and marketing, responsible for global sales and marketing activities, including sales and distribution channels, along with the Crane Care country organizations. Hull has been at Manitowoc since 1995.

Ingo Schiller is now senior vice president rough-terrain, boom truck and industrial cranes, responsible for new product development, operational marketing, engineering and Crane Care contact centers for the aforementioned product lines. He has worked at the company since 2008.

Jean-Noel Daguin is the new senior vice president of tower cranes, is responsible for new product development, operational marketing, engineering and Crane Care contact centers for tower cranes on a global basis. A Manitowoc employee since 2001, he will relocate back to France from China where he was previously leading the Manitowoc regional business and operations for tower cranes.

John Kennedy is now senior vice president crawler cranes, responsible for new product development, operational marketing, engineering and Crane Care contact centers for crawler cranes on a global basis. Kennedy has been with Manitowoc since 1988.

Jens Ennen has been named senior vice president all-terrain and truck cranes, responsible for new product development, operational marketing, engineering, and Crane Care contact centers for all-terrain and truck cranes on a global basis. Ennen, who has been with the company since 1991, has been on assignment in the U.S. for the past two years where he has been running the global engineering team. He will be relocating back to Wilhelmshaven, Germany.

Raman Joshi has been appointed vice president and general manager for Manitowoc Asia-Pacific. In his new role, Joshi will lead Asia-Pacific sales and operating activities. He has been with Manitowoc since 2005.

Philippe Cohet, previously executive vice president of the Europe, Middle East, and Africa region, has left the company to pursue other opportunities, Manitowoc said.

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