AEM Names Charlie O’Brien Senior VP

Posted on January 10, 2013

The Association of Equipment Manufacturers (AEM), Milwaukee, Wis., has named Charlie O’Brien as senior vice president in recognition of his expanded leadership responsibilities for the association. These include activities under AEM’s new strategic plan, initiated in 2012.

O’Brien joined AEM in 2007 as a vice president. He serves as agriculture sector leader and also oversees AEM’s market information, technical/safety and member services areas. O’Brien came to AEM with more than 20 years of experience in the off-road equipment industry. This includes president and CEO of FPC Financial as well as Farm Plan & AgLine (Canada) product manager and sales manager for John Deere Financial; branch manager and director of strategic initiatives for Deere Financial’ s England operations; and Deere Financial management positions in sales, market and business development, and risk management.

"This is not another layer of management; it is a way to improve our service to the membership and better represent the industry through better use of staff capabilities. Charlie serves as the recognized face and voice of AEM agriculture activities, and provides the solid management and leadership credentials to enable AEM to achieve this higher level of action," said AEM President Dennis Slater.