Priestley Named VP At Lofa Industries

Posted on January 3, 2012

Lofa Industries, Inc. announced that David Priestley has joined the company as vice president. He will focus on sales and marketing activities in the off-highway construction segment, manage the existing Master Distributor Program and identify international growth opportunities. He will also work with company management to develop strategic business plans and in other areas as identified.

Priestley has served in a variety of sales and management positions in the industry, particularly on the diesel engine side. Most recently, he was president of Continental Engines, responsible for new business development and overall operation of the multi-state engine distributor. Prior to that, he was president of Hatz Diesel of America for 12 years and also was in sales and product support for Petter Diesels and Lombardini USA.