Terex Names Chief Marketing Officer
Terex Corp. has announced that Katia Facchetti has joined the company in the newly created position of senior vice president and chief marketing officer. She will be based in
"This organizational move highlights two specific important points. First, marketing as a core function of Terex needs to be elevated to a strategic and integrating force within the company,” DeFeo said. “This position will lead this change. Secondly, we are delighted to have attracted someone of Katia's talent to Terex. Coming from outside the construction equipment industry, she will bring a fresh perspective to many of our business challenges."
"I expect that 2006 will be a year of planning, learning and focus," DeFeo added. "We need to learn more about our customers, distribution, and our overall value proposition, specifically by product type and geography. We are in the process of building a global Terex franchise, and we need to accelerate and improve on what we have started in order to elevate the business and its overall prospects. We plan to build marketing competency throughout the entire Terex organization as we strive to turn strategy into execution."
Facchetti was most recently president of Fusion5, a marketing consultancy serving industrial and consumer clients. Prior to that, Facchetti has held senior marketing positions with Nabisco and Kraft/General Foods in both consumer and food service businesses.