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Volvo Rents Becomes BlueLine Rental

Posted on February 7, 2014

Volvo Rents, a provider of small- to medium-sized construction rental equipment, today announced the rollout of a new name and corporate identity. Following the company’s recent transition to new ownership, it will now be known as BlueLine Rental. Platinum Equity, a Los Angeles-based private equity firm, acquired the business from Volvo at the end of January.


“The launch of our new identity represents an exciting milestone for the company,” said Scott Hall, formerly president of Volvo Rents who holds the same position at BlueLine Rental. “With Platinum Equity’s support, we have new opportunities to grow and build on the fundamentals that have made us so successful – our commitment to service and the way we treat our valued customers and employees.”


In addition to BlueLine Rental’s expanding line of Volvo compact equipment such as backhoe and skid-steer loaders, compact wheel loaders, compact excavators and compaction equipment, BlueLine Rental also carries a broad line of equipment and tools for the construction, commercial, industrial and homeowner markets. The company focuses on daily, weekly and monthly rentals.