Mirdha New JCB Inc. COO
JCB has announced that Arjun Mirdha will be appointed the chief operating officer of JCB, Inc., Savannah, Ga., effective January 1, 2013. Mirdha will oversee sales, commercial operations, parts and service, manufacturing, marketing communications and product marketing. He will continue to serve as the executive vice president of sales/marketing & service until assuming his new responsibilities.
Mirdha joined JCB in 1996 and through his 17 years with the company has gained experience in various roles that include dealer development, parts, service, sales, marketing and new product development. He has also held various management positions in the UK, India and North America.
"It’s been exciting to be a part of the tremendous growth JCB has experienced in North America since returning here last year," said Mirdha. "I am pleased to be able to serve in this new role."
"It is important to JCB to not only attract world class talent, but to develop our existing leadership team as well," said John Patterson, chairman and CEO of JCB North America. "Throughout his career at JCB, Arjun has provided key guidance and leadership, spearheading many successful initiatives that have led to revenue growth and promotion of the JCB brand. His new role will be pivotal to our continued success here in North America."