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Terex Aerial Work Platforms Realigns Marketing

Posted on April 29, 2014

Terex Aerial Work Platforms (AWP), a business segment of Terex Corp., has realigned its marketing team with engineering and product management designed to better serve Genie customers.

Brad Allen was appointed vice president Marketing, Product Management and Engineering, adding responsibility for marketing to his prior role. Karen Stash was promoted to senior director of Global Marketing and Product Management. She will continue to report to Allen.

“By aligning marketing, engineering and product management, we are creating one team totally focused on our customers’ greatest needs,” said Matt Fearon, President, Terex AWP. “Karen and Brad both bring many years of managing cross-functional activities, are passionate about Genie customers and equipment, and are well-respected members of the Terex AWP team.”

Stash will be responsible for marketing, global branding, public relations, advertising, promotions, digital marketing, tradeshows, guest visits, channel development and communications. Additionally, she will continue to lead the product team responsible for product strategy and planning, including the Genie scissor lifts, articulating and telescopic booms, portable units, trailer-mounted booms and Terex light towers.

Since joining the team in 1999, Allen has held a variety of positions with Terex AWP, including two design director positions, leading product management, senior director of operations for three Genie factories, and general management roles prior to taking responsibility for Genie design engineering in 2010. Allen has been instrumental in teaching customer-focused product development and product management to each of the Terex divisions, helping them create product management teams who understood and base new products on their customers’ business needs. As a General Manager, Allen developed the go-to-market strategies for several successful Genie and Terex Product Lines.

 

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