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ICUEE 2013 Adds Indoor Demo Stage

Posted on April 30, 2013

A new indoor Exhibitor Demo Stage at ICUEE 2013 joins the show’s outdoor working equipment demonstration component, the Association of Equipment Manufacturers (AEM) has announced. Attendees will have more opportunities for a first-hand look at new technologies and best practices in action.

Show management developed the indoor program in response to attendee feedback for more demo/educational options. In a recent survey, 90% of utilities and utility contractors said that demonstrations at ICUEE affect their decision to attend and 84% said that product demonstration opportunities and operating equipment influence their buying decisions.

The new ICUEE Exhibitor Demo Stage will run during show days; exhibitors will offer concentrated 20-minute educational and interactive segments that highlight the performance or merits of a product/service in actual use or simulated situation. A moderator will host the sessions, introducing each segment and facilitating questions and answers.

The show website will feature an Exhibitor Demo Schedule for attendees to preview demos to participate in or watch at the show, to help plan their time onsite.

The 2013 ICUEE, International Construction and Utility Equipment Exposition will be held Oct. 1-3 at the Kentucky Exposition Center (KEC) in Louisville.

For more information on attending or exhibiting, go to